adidas Originals introduces the SL Loop Runner

When runners crossed the finish line during the 1972 Munich Olympic Games, they kicked off their spikes and laced up the “podium shoe” SL 72, a shoe designed for athletes to wear between competitions. adidas introduced the original sport lifestyle shoe designed to give athletes the proper podium footwear. The sleek, casual athletic shoe debuted along with the iconic Trefoil logo. An original was born.

This summer, adidas Originals introduces the newest addition to the SL family, The SL Loop Runner.

The nod to the SL 72 can be seen in the SL Loop Runner through its modern take on a lightweight upper material, iconic T-toe and sculpted concave midsole. The SL Loop Runner also features a unique execution of the serrated stripes, which peel up to form the eye stays.

Launching in July, 2014 the SL Loop Runner will be available in solar red, solar green, frost mint & onix at select adidas Originals retail partners, adidas Originals retail stores and adidas.com/originals, $75.
#SLLoop

Image © adidas

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